Built by someone who got tired of agency reports.
A clinical director should never have to guess what their marketing partner is doing, or what it's bringing in. If we can't show you cost per enrollment, we haven't earned the retainer.
How Lukrah got here
Lukrah started as a general SEO shop (it operated as Bel Air SEO for its first years) serving whoever walked in: law firms, contractors, e-commerce, medical practices. Within a few years the healthcare accounts had pulled ahead of everything else, and the reason was obvious once we looked at it. ABA therapy, behavioral health and senior care all have long sales cycles, five- and six-figure lifetime values, and an intake step where most of the value quietly leaks out. A clinic can double its inquiries and change nothing if half of them go to voicemail.
Generalist agencies optimize the click and hand you a report. We built for everything after the click: routing with a 15-minute clock, insurance-first forms, review requests after every intake, and a portal that shows the clinical director what an enrollment actually cost, by location, without having to ask us.
What we believe
- Enrollments are the metric. Clicks, impressions and "leads" are inputs. We report the output, with the cost next to it.
- Intake is where census is won. The best campaign in the world dies in a full voicemail box. That's why we publish four operating standards and hold clients to them.
- Be auditable, not trusted. Every number in the portal can be traced to an inquiry with a timestamp. If we're not earning the retainer, you'll see it before we tell you.
- Say no early. If your intake can't meet the standards yet, or the math doesn't clear 10%, we tell you what to fix and don't take the money.
Who we are
A small team. No offshore handoffs, no junior account managers learning your industry on your dime. Matis sets strategy on every account. Hillel runs customer success and is your day-to-day contact. Miguel manages accounts across ads and SEO. Brandon and Sonya run paid media: campaign build, optimization, landing pages and conversion tracking. Austin builds the automation: intake routing, the portal, the 15-minute clock.
Lukrah LLC is registered in Sheridan, Wyoming, with operations in Maryland. We are a SAM.gov-registered small business (UEI KB1KCMKBUFY1, CAGE 17WC1) and take on select public-sector health and human services work alongside our private-operator clients.
The people on your account.

Hillel P.
Head of Customer Success. Your day-to-day contact. Runs the monthly outcome loop with your intake team.
Miguel
Account Manager. Ads and SEO across assisted living and healthcare accounts.
Brandon
Paid Media. Google Ads build and daily optimization against cost per enrollment.
Sonya
Paid Media. Landing pages, conversion tracking and health ad policy compliance.

Austin K.
AI and Automation. Intake routing, the portal, the 15-minute clock, CRM integrations.
On working with the team.
We all absolutely love Hillel. The emails are structured and organized, point after point, and I can just respond to each one. It's moving the company in the right direction.
Quotes are from client emails and calls, used with permission. More on a qualifying call.
See if you qualify.
Fifteen minutes. We look at your locations, your intake and your numbers, and tell you yes or no. If it's no, we still tell you what to fix first.
- You answer the phone live during business hours
- You can call or text a web lead back within 15 minutes
- You will mark each inquiry's outcome once a month
- Your rating is 4.7 or you want help getting there
Prefer email? hello@lukrah.com